Do you remember a time when you didn't have multiple social media accounts? When social media was in its infancy it was normal to focus on Facebook over, say, MySpace, and chances were all of your social links shared the same preference as you did.
Alas, social media platforms have multiplied and multiplied since then, and they're not just places where you socialize with your friends. Social media is now an essential function for most businesses as more social media accounts mean more eyes on your brand.
In reaction, companies and content creators needed a way to display multiple links to their various accounts in one place. The term "link in bio" was born, and a new service became available for managing all your links: Linktree.
Linktree has long been the go-to tool for creators, influencers, and businesses looking to optimize their social media bios. It's a solid link-in-bio tool, but there are other alternatives you can use to jazz up your landing pages and bio pages.
We've researched the top five Linktree alternatives — apps that provide the same unified links as Linktree but can offer a better service or more interesting key features. If you need help managing the most important links for your social media, then this is the article for you.
Use our Linktree alternatives with Calday for simple link booking
Before we begin our review, we want to remind you that bio links can be put to best use by combining these Linktree alternatives with Calday. All of the link-in-bio page tools we're going to cover can organize and showcase links to your social media, products, and content, but Calday can enhance the process by allowing your page visitors to use the links to book appointments.
Creating a dedicated link for Calday allows you to create a seamless process for visitors to set up a meeting with you via your social media pages. One single link like this can make the difference in your search for the big client or business opportunity you need. It's a simple step, but just one link can create a world of opportunity.
Calday isn't a throwaway link scheduling tool either; you can integrate it with major third-party calendar tools like Google Calendar, and it includes advanced features like customization and business tool integrations. Plus, the free version of our app is high quality, and the premium version with unlimited links comes in at just $10 a month.
Pairing Linktree pages — and any of the alternatives we're about to feature — with Calday is one of the best ways to use scheduled links to build your brand’s social media presence.
What key features we looked for in our 'link in bio' alternatives
We wanted to evaluate major Linktree alternatives based on how well they support the needs of creators, brands, and businesses. Anyone using social platforms can benefit from adding as many links as they like to their accounts, but we decided to focus on these key audiences, as having different links to different accounts is most efficacious for them.
When researching the best Linktree alternatives with high-quality bio link page templates, we considered the following key features:
Social media audience
How well does each of these dedicated bio link tools serve different user groups on social media? This included everyone from influencers and entrepreneurs, to agencies and small businesses.
Customization options
Do you need more than just social media links — something more custom than a simple bio link page? If one of the Linktree alternatives we reviewed offered customization options like payment integration, analytics, email capture, and media embedding, it piqued our interest.
Simplicity of use
You want it to be easy to add multiple links to your account, and it should be just as easy to access detailed analytics. As such, we chose the Linktree alternatives that are easiest to use.
Value for money and the presence of a free plan
The dedicated Linktree alternatives we've selected should provide an option for every budget. We also want to make sure that there are decent free plan options too, to ensure those with limited resources don't miss out.
Mobile optimization
It's a lot easier to manage link clicks to your Instagram feed and add multiple links to other social platforms if the link-building landing page is optimized for mobile use.
Integration and analytics
Being able to combine link-building with tools like an insights tab and Google Analytics allows you to improve your social media management.
Quality customer support
Finally, we wanted to find Linktree alternatives that offer high-quality customer support to ensure that there's never a need to stress over getting your "link in bio" pages right.
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Taplink
The best of the Linktree alternatives for social platforms
Our top overall pick is Taplink, as we believe it offers much more than simply being just a "link in bio" tool. Instead, we view Taplink as more of a landing page. It's lightweight, well optimized for ensuring high click-through rates on your Instagram bio, Twitter/X account, whatever social media platforms you're using.
Taplink offers its users an impressive 300 interactive widgets, including timers, forms, image galleries, YouTube embeds, payment modules, and social messaging buttons. This makes it more than something that offers unlimited links to different accounts — it creates a customer processing funnel.
This bio tool also provides significant integration with major third-party apps, including giants like Sheets, Telegram, WhatsApp, Stripe, PayPal, and more. Taplink is powerful, comprehensive, and its function as an individualized landing page is truly impressive.
Intended audience
If you take your social media management seriously and need something more than just a regular link-in-bio page, then Taplink is the choice for you. This tool works just as well for big companies and agencies as it does for individual content creators and freelancers.
Its ability to function as a profile landing page makes it particularly useful for people working in creative fields. However, this level of functionality may not be the right option for those who need a simpler solution.
Best key features
There's versatile, and then there's Taplink; this link-in-bio page app can be put to work for almost anything. Need payment integration? Taplink has you covered. Want to integrate Google Analytics? Go ahead.
Despite the level of complexity involved, it's also really easy to set up Taplink — something we really appreciate. Even though it's not targeted at new-time users, Taplink is so easy to use that it can certainly be an option for novices.
Pros
- Advanced customization
- Integrated forms and CTAs
- Payment integrations
Cons
- Limited free tier
- Design limits at lower tiers
- Inconsistent support documentation
Pricing
There is a limited free plan with basic features. Paid plans start at $3 and the pro plan with all key features starts at $6 a month.
Zaap
Simplified bio linking with a sleek design
Zaap is a tool that allows you to share multiple links with real simplicity. The tool has received plaudits for its sleek design, minimal interface, and quick onboarding process, and it's become particularly popular with entrepreneurs and content creators as a result.
This focus on simple aestheticism doesn't mean you're sacrificing performance either — Zaap offers some valuable marketing tools as standard. You can add product links, embed YouTube videos, and the system also allows you to integrate payments with Stripe.
Another thing we like about Zaap is that you don't just end up with a series of button links. You can create a truly custom bio page, making it a portfolio that highlights your work and personality.
Intended audience
Designed for entrepreneurs and content creators, Zaap is one of the best Linktree alternatives for creating a custom landing page on social media. As it's easy to use, it's a particularly great link-in-bio tool for those new to social media.
This also makes Zaap particularly effective for freelancers like musicians, and e-commerce sellers who need simplicity with their link building. Basically, if you want to keep things simple, choose Zaap.
Best key features
Amongst all the Linktree alternatives we'll review Zaap does a particularly good job at providing simplicity with functionality. It's easy to create a bio link portfolio that is equally good at embedding YouTube videos as well as Instagram posts.
Something else we'd like to highlight is how easy it is to get set up with Zaap. It's a very smooth process and you can start building your link portfolio in mere seconds.
Pros
- Beautiful templates
- Digital product support
- Easy setup
Cons
- Limited customization
- No email marketing tools
- Lack of A/B testing
Pricing
Zaap provides a free plan that supports unlimited links and basic customization. The Zaap Pro plan starts at $9 per month and adds advanced features like custom domains and additional branding control.
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Bio Sites by Squarespace
Great if you want to sell products
If you used Squarespace to build a website, then chances are you'll already be familiar with Bio Sites. This bio page tool provides the high level of quality and detail you'd expect from a Squarespace product, making it especially popular with e-commerce platforms.
Bio Sites has come a long way from when it was launched as a minimal mobile landing page tool, and it's now one of the best dedicated Linktree alternatives currently available. It allows you to embed media, collect emails, display schedules, and offer much more than just standard link in bio features.
As it's part of the Squarespace system, Bio Sites also comes with a large template library you can use to really customize your bio links. If design is important when it comes to your bio links, and you already have a Squarespace-built website, then this is probably the best choice for you.
Intended audience
The primary audience for Bio Sites is, of course, people who are already using the Squarespace website builder system. However, the tool has also become very popular among e-commerce providers that prioritize high-quality designs as well.
Bio Sites has gained popularity among photographers who need tasteful designs to complement their creative portfolios. For this reason, this link-in-bio tool is also popular with designers and event planners.
Best key features
If you want to ensure that your landing pages and social media accounts match across various platforms, then Bio Sites is a good choice. As it's part of the Squarespace system, it's easy to ensure consistency across all your channels.
Bio Sites also offers prodigious customization options for product display and email capture, providing a link-in-bio tool that can match your exact needs and requirements. Finally, we think it's cool that you can add opt-in forms and QR codes, and Bio Sites handles this particularly well.
Pros
- Top-tier design
- Brand cohesion
- No-code customization
Cons
- Limited outside integration
- Restricted to Squarespace ecosystem
- Less flexible for quick edits
Pricing
Bio Sites is included for free with any existing Squarespace subscription. Squarespace pricing starts at $16 per month (when billed annually) for the personal plan.
Pallyy
Social media management in one place
The penultimate tool among our Linktree alternatives is Pallyy, and this option is ideal for influencers and other social media enthusiasts. It's not just a link-in-bio tool; it works as an all-in-one social media management platform.
The bio link builder inside Pallyy offers modern templates that cover most of what you'll need for your account, including blocks for links, videos, QR codes, images, social icons, forms, and more. You can also integrate it into the calendar app you're using for your social media.
Something else we like about Pallyy is how sleek it looks, and using it for your various social media bios should help garner plenty of link clicks for your accounts. Overall, it's a great choice if you want your link-in-bio tool to look as good as it works.
Intended audience
Anyone who uses or works with social media on a regular basis and needs to maximize their posts and tweets as much as possible will benefit from using Pallyy. Its all-in-one functionality makes it ideal for creators, agencies, and businesses with multiple social media channels.
Pally's client management features make it particularly attractive for agencies that need to manage multiple accounts or brands under one roof. If you work in fashion for example, and work with models who have their own social media accounts, you'd get a lot of benefit from Pally.
Key best features
We're repeating ourselves here, but having access to all your links in one place while also providing management, scheduling, and oversight functionalities is what makes Pallyy stand out. It is the most comprehensive of the Linktree alternatives we've reviewed.
The ability to offer a funnel process — providing unlimited links in your bio while syncing with your landing pages and other channels — is a definite winner. Combined with content scheduling, Pally has everything you need in one place.
Pros
- All-in-one tool
- Client-friendly
- Modern bio link templates
Cons
- Bio link isn’t the main product
- Limited customization options
- No payment collection tools
Pricing
Pallyy offers a free plan primarily focused on social media management tools, including a basic link-in-bio feature. The premium plan starts at $20 per month (billed annually), and offers full access to all Pallyy's advanced features.
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Shorby
Social Links for IG bios
The last of our Linktree alternatives is Shorby, and out of all the options we've reviewed thus far, this one is the most specifically targeted. Shorby is focused entirely on Instagram, to the extent that it won't work properly for other social media channels.
Shorby's design embraces simplicity, all in the name of getting your target audience from their Instagram feed to your bio links in a matter of seconds. Upon reaching your bio, these potential customers can use your clickable links to access YouTube channels, affiliate links, and much more.
Shorby is amazing at maximizing your IG bio, but the level of specificity it offers comes with a price, and it won't perform as well as other Linktree alternatives that we've reviewed. That being said, if Instagram is your primary channel, then consider using this bio tool.
Intended audience
Instagram, Instagram, Instagram. As you may have guessed, Shorby's target audience is made up of people who use Instagram on a regular basis, whether they do so for boosting their own personal brand or as an employee of a company.
Shorby's ability to appeal to the needs of such a wide range of people shouldn't be underestimated. This is due to the app's design being aesthetic and simple to use, and it is optimized for mobile-first usage as well.
Best key features
It's really easy to get started with this link-in-bio page tool; all you need to do is fill in your details at the signup landing page, and after that, the setup process is super quick. In no time at all, you'll be able to optimize your bio links.
Another key feature we'd like to highlight is that the tool includes analytics features as standard, even as part of the free version. This ensures that even those on a limited budget can get the most out of Shorby.
Pros
- Instagram-optimized design
- Minimal setup
- Trackable links
Cons
- Limited customization
- No custom domain support
- No e-commerce functionality
Pricing
Shorby's free plan includes access to basic bio link tools, trackable links, and simple designs. Paid plans start at $12 per month, which grants access to all the app's key features.
Conclusion
Taplink is our winner in terms of being the best overall choice, but all of the Linktree alternatives we've reviewed are great choices, it just depends on what you want to get out of them. Consider trying each of them out as part of a trial to figure out which works for you. We'd love to know how you get on too, so make sure you share your thoughts with us!
Just remember, if you choose one of these link-in-bio tools, also include Calday in the links you'll add to your social media pages. The ability to effortlessly offer a customized booking landing page to potential clients and partners is a real game-changer. Just follow the link to set up an account, try our free-to-use plan, and make your bio link scheduling smarter.
