Informing clients you love about an increase in your prices is one of the most difficult conversations you can have with them!
Of course, it is always accompanied by a fear of losing them!
However, you can always cater to that fear of yours if you inform them in the right way.
How?
Sending them emails that are not just effective at informing them of the increase in price but also making sure to retain them will keep them working with you.
Now, the question is:
How do you write such emails?
Here’s the good news:
You don’t have to!
We have curated seven effective emails that you can use to notify your clients about price increases.
Let’s take a look:
Template 1: The Direct Email
You can always write a direct email that does not beat around the bust and gets straight down to business:
Subject Line: Important Notice: Upcoming Price Adjustment
Dear [Add Your Customer's Name],
I hope our email finds you well. We are writing to inform you about an upcoming adjustment to our prices. Effective [insert date], there will be an increase in the prices of our products/services.
Our team has made this after careful consideration of the rising costs associated with providing the high-quality products/services you have come to expect from our brand. We remain committed to delivering exceptional value and customer service. This increase in price was necessary to maintain the standards you deserve.
We understand that the increase in our price can be challenging, and we want to assure you that we have kept the increase to a minimum. We are confident that our products/services continue to offer excellent value for your investment.
We greatly appreciate your continued support. If you have any questions, please do not hesitate to contact us at [Add your Contact Information].
Thank you for your cooperation.
Best regards,
[Your Name]
[Your Title]
[Your Company's Name]
[Your Contact Information]
Dear [Add Your Customer's Name],
I hope our email finds you well. We are writing to inform you about an upcoming adjustment to our prices. Effective [insert date], there will be an increase in the prices of our products/services.
Our team has made this after careful consideration of the rising costs associated with providing the high-quality products/services you have come to expect from our brand. We remain committed to delivering exceptional value and customer service. This increase in price was necessary to maintain the standards you deserve.
We understand that the increase in our price can be challenging, and we want to assure you that we have kept the increase to a minimum. We are confident that our products/services continue to offer excellent value for your investment.
We greatly appreciate your continued support. If you have any questions, please do not hesitate to contact us at [Add your Contact Information].
Thank you for your cooperation.
Best regards,
[Your Name]
[Your Title]
[Your Company's Name]
[Your Contact Information]
Template 2: The email that gives a reason
Some clients are too important to lose, so you can always send them a reason behind your increase in price:
Subject Line: Important Notice: Upcoming Increase In Price (And Why We Are Doing It)
Dear [Add Your Customer's Name],
I hope this email finds you well. Effective [Insert the date], we will be implementing an increase in the prices of our products/services.
This decision has been made after thorough consideration and is driven by several key factors:
Rising Costs of Raw Materials: Over the past [add a time period], the cost of our raw materials has significantly increased, directly affecting our overall production expenses.
Product/Service Enhancements: We have made substantial investments in enhancing the quality and features of our offerings, ensuring that you receive the best value possible. These enhancements require additional resources and investments.
Inflation: General inflation and rising operational expenses, such as labor, transportation, and utilities, have also contributed to the need for this price adjustment.
Commitment to Sustainability: In our ongoing effort to adopt more sustainable practices and materials, we have incurred additional costs. This step is crucial for a greener future and reflects our commitment to environmental responsibility.
We have made every effort to keep the increase as minimal as possible. We are confident that our products/services continue to offer excellent value for your investment.
If you require further information, please do not hesitate to contact us.
Best regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Dear [Add Your Customer's Name],
I hope this email finds you well. Effective [Insert the date], we will be implementing an increase in the prices of our products/services.
This decision has been made after thorough consideration and is driven by several key factors:
Rising Costs of Raw Materials: Over the past [add a time period], the cost of our raw materials has significantly increased, directly affecting our overall production expenses.
Product/Service Enhancements: We have made substantial investments in enhancing the quality and features of our offerings, ensuring that you receive the best value possible. These enhancements require additional resources and investments.
Inflation: General inflation and rising operational expenses, such as labor, transportation, and utilities, have also contributed to the need for this price adjustment.
Commitment to Sustainability: In our ongoing effort to adopt more sustainable practices and materials, we have incurred additional costs. This step is crucial for a greener future and reflects our commitment to environmental responsibility.
We have made every effort to keep the increase as minimal as possible. We are confident that our products/services continue to offer excellent value for your investment.
If you require further information, please do not hesitate to contact us.
Best regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Template 3: The general price increase Email
If you have clients in multiple verticals, use the following one-size-fits-all email:
Subject Line: Important Notice: Upcoming Increase in Price
Dear [Add Your Client's Name],
I hope this message finds you well. We are writing this to let you know that in order to continue providing you with top-quality services, we will be adjusting our prices effective [Add The Date Here].
The new pricing will be:
[Service 1]: [Old Price] ➔ [New Price]
[Service 2]: [Old Price] ➔ [New Price]
[Service 3]: [Old Price] ➔ [New Price]
We appreciate your understanding as we make this necessary change to maintain our service standards. If you have any questions, please contact us at [Add Your Email Address] or [Add Your Phone Number].
Thank you for your continued support and cooperation.
Best regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Dear [Add Your Client's Name],
I hope this message finds you well. We are writing this to let you know that in order to continue providing you with top-quality services, we will be adjusting our prices effective [Add The Date Here].
The new pricing will be:
[Service 1]: [Old Price] ➔ [New Price]
[Service 2]: [Old Price] ➔ [New Price]
[Service 3]: [Old Price] ➔ [New Price]
We appreciate your understanding as we make this necessary change to maintain our service standards. If you have any questions, please contact us at [Add Your Email Address] or [Add Your Phone Number].
Thank you for your continued support and cooperation.
Best regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Template 4: The email that offers a discount
Don’t want to lose a client?
Offer them a discount they can’t ignore:
Subject Line: Important Announcement: Upcoming Price Increase – Special Discount for The Early Birds
Dear [Add Your Client's Name],
We hope this message finds you well. We are writing to inform you of an upcoming change to our service pricing. Due to [Add Your Reasons For Increasing Your Prices Here If You Want to Go Into Details], we will be increasing our prices for our services effective [Add the date here].
However, as a valued client who has been with us forever, we want to extend a special offer to you. If you place your order or avail of our services before [Add the date here], you will receive a [add the percentage here] discount on the current pricing.
This is our way of thanking you for your continued trust and support.
New Pricing Effective Date: [Insert Date]
Early Bird's Discount: [Add the percentage] off
Discount Valid Until: [Insert the Cut-off Date]
To avail of this special offer, please contact us or visit our website [add your website] and use the promo code [add the special promo code] during checkout.
We understand that price changes can be challenging, and we are committed to providing you with the highest quality services and support.
Thank you for your understanding and continued partnership.
Best regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Dear [Add Your Client's Name],
We hope this message finds you well. We are writing to inform you of an upcoming change to our service pricing. Due to [Add Your Reasons For Increasing Your Prices Here If You Want to Go Into Details], we will be increasing our prices for our services effective [Add the date here].
However, as a valued client who has been with us forever, we want to extend a special offer to you. If you place your order or avail of our services before [Add the date here], you will receive a [add the percentage here] discount on the current pricing.
This is our way of thanking you for your continued trust and support.
New Pricing Effective Date: [Insert Date]
Early Bird's Discount: [Add the percentage] off
Discount Valid Until: [Insert the Cut-off Date]
To avail of this special offer, please contact us or visit our website [add your website] and use the promo code [add the special promo code] during checkout.
We understand that price changes can be challenging, and we are committed to providing you with the highest quality services and support.
Thank you for your understanding and continued partnership.
Best regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Template 5: The increase in operating costs Email
Use this template if you are increasing just a certain part of your overall prices:
Subject Line: Important Update: Increase In Our Prices Due to Increased Operating Costs
Dear [Add Your Customer's Name],
I hope this message finds you well. We are writing to inform you about an important update regarding our services.
At [Add Your Business's Name], we are committed to providing you with the highest quality of service and value. Over the past [Add a time period], we have made significant investments to improve our services.
However, like many businesses, we are experiencing increased operating costs in several areas, including [mention your specific areas where you are facing an increase in costs]. After careful consideration and analysis, we have decided that it is necessary to adjust our pricing to continue delivering the quality and service you expect from us.
Effective [add the date], our prices will be updated due to an increase in operating costs.
We understand that price increases are never welcome news, and we assure you that this decision was not made lightly. Our goal is to continue providing you with exceptional value and to maintain the standards that you have come to rely on.
We are confident that these changes will enable us to serve you better in the long run. If you have any questions or concerns about the new pricing, please contact our customer service team.
Thank you for your understanding and continued partnership. We look forward to continuing to serve you.
Warm regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Dear [Add Your Customer's Name],
I hope this message finds you well. We are writing to inform you about an important update regarding our services.
At [Add Your Business's Name], we are committed to providing you with the highest quality of service and value. Over the past [Add a time period], we have made significant investments to improve our services.
However, like many businesses, we are experiencing increased operating costs in several areas, including [mention your specific areas where you are facing an increase in costs]. After careful consideration and analysis, we have decided that it is necessary to adjust our pricing to continue delivering the quality and service you expect from us.
Effective [add the date], our prices will be updated due to an increase in operating costs.
We understand that price increases are never welcome news, and we assure you that this decision was not made lightly. Our goal is to continue providing you with exceptional value and to maintain the standards that you have come to rely on.
We are confident that these changes will enable us to serve you better in the long run. If you have any questions or concerns about the new pricing, please contact our customer service team.
Thank you for your understanding and continued partnership. We look forward to continuing to serve you.
Warm regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Template 6: The email with a loyalty program
Use one good incentive to overshadow the increase in price and lure your customer back in with this template:
Subject Line: Important Update: Service Price Adjustment With an Exclusive Loyalty Program
Dear [Add Your Customer's Name],
I hope this message finds you well. We are writing to inform you about an upcoming increase in our prices starting from [Add the date here]. This change is necessary to continue providing the high-quality service and support you have come to expect from us.
However, we greatly value your continued trust and loyalty, and we are excited to introduce our new Loyalty Program, which is designed specifically with our valued clients in mind.
You will get the following with Our All-New Loyalty Program:
Exclusive Discounts: As a member, you will enjoy the benefit of avoiding the upcoming price increase and continue to receive our services at the current rates.
Priority Support: Gain access to our dedicated support team for quicker response times and personalized assistance.
Special Offers: Receive exclusive deals and early access to new features and services.
Joining our Loyalty Program is simple. Just visit our website [Add your website] to join. As a token of our appreciation, we are offering a complimentary one-month membership to get you started.
Thank you for your continued partnership. We look forward to serving you and helping you achieve your goals with our enhanced loyalty benefits.
Warm regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Dear [Add Your Customer's Name],
I hope this message finds you well. We are writing to inform you about an upcoming increase in our prices starting from [Add the date here]. This change is necessary to continue providing the high-quality service and support you have come to expect from us.
However, we greatly value your continued trust and loyalty, and we are excited to introduce our new Loyalty Program, which is designed specifically with our valued clients in mind.
You will get the following with Our All-New Loyalty Program:
Exclusive Discounts: As a member, you will enjoy the benefit of avoiding the upcoming price increase and continue to receive our services at the current rates.
Priority Support: Gain access to our dedicated support team for quicker response times and personalized assistance.
Special Offers: Receive exclusive deals and early access to new features and services.
Joining our Loyalty Program is simple. Just visit our website [Add your website] to join. As a token of our appreciation, we are offering a complimentary one-month membership to get you started.
Thank you for your continued partnership. We look forward to serving you and helping you achieve your goals with our enhanced loyalty benefits.
Warm regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Template 7: The one focusing on new benefits with price increase
Lastly, here is a template that you can use to talk about what’s to come and keep your clients looking forward to the future with you:
Subject Line: Important Update: Increase in Pricing
Dear [Add Your Client's Name],
We hope this message finds you well. We are writing to inform you about an upcoming change in our pricing structure, effective from [Add The Date here].
As you know, our commitment has always been to provide you with exceptional value and outstanding service. To continue offering the high-quality services you expect and to introduce exciting new features, we are updating our prices.
Here's What's New:
Enhanced Support: We are expanding our customer support team to provide even faster and more personalized assistance.
New Features: Our service packages will now include [describe new features], giving you more tools and capabilities to [benefit].
Improved Performance: We've upgraded our systems to ensure more reliable and efficient service, minimizing downtime and increasing productivity.
Exclusive Access: Gain early access to our services and new products, ensuring you stay ahead of the curve in your industry.
Starting from [add the date here], our new pricing for [add your service] will be [add the New Price]. This adjustment reflects our continued dedication to improving our offerings and delivering more value to you.
We understand that pricing changes can be challenging, but we firmly believe that these enhancements will significantly benefit your experience with us. We are confident that the improvements we have made will help you achieve even greater success.
If you have any questions or need further information about the new pricing and features, please do not hesitate to reach out to our support team. We are here to assist you.
Thank you for your continued partnership. We look forward to bringing you these exciting new benefits and to supporting your growth and success.
Best regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Dear [Add Your Client's Name],
We hope this message finds you well. We are writing to inform you about an upcoming change in our pricing structure, effective from [Add The Date here].
As you know, our commitment has always been to provide you with exceptional value and outstanding service. To continue offering the high-quality services you expect and to introduce exciting new features, we are updating our prices.
Here's What's New:
Enhanced Support: We are expanding our customer support team to provide even faster and more personalized assistance.
New Features: Our service packages will now include [describe new features], giving you more tools and capabilities to [benefit].
Improved Performance: We've upgraded our systems to ensure more reliable and efficient service, minimizing downtime and increasing productivity.
Exclusive Access: Gain early access to our services and new products, ensuring you stay ahead of the curve in your industry.
Starting from [add the date here], our new pricing for [add your service] will be [add the New Price]. This adjustment reflects our continued dedication to improving our offerings and delivering more value to you.
We understand that pricing changes can be challenging, but we firmly believe that these enhancements will significantly benefit your experience with us. We are confident that the improvements we have made will help you achieve even greater success.
If you have any questions or need further information about the new pricing and features, please do not hesitate to reach out to our support team. We are here to assist you.
Thank you for your continued partnership. We look forward to bringing you these exciting new benefits and to supporting your growth and success.
Best regards,
[Your Title]
[Your Company's Name]
[Your Contact Information]
Concluding It Up
Price hikes are never fun!
Neither for the business raising the prices nor for the customers on the other end of the price range.
However, with these seven amazing email templates, you can deliver the news with style and grace. Always keep your clients informed about any changes. Make them feel appreciated and maybe even a little excited about what's to come.
We hope that your new prices bring even greater success!
Best of Luck.