According to the Search Engine Journal, emails are the most common and most effective way of getting reviews from clients.
That’s how important emails and email marketing are when it comes to managing customer relationships as well as improving your business.
However, you can’t just send an email saying, ‘Please leave a review,’ to a client, especially if you want to build a good relationship with them.
So, how do you send an email that ensures a review and a long-lasting relationship?
We’ve got it covered!
Here are five effective email templates that you can use to request your customers for their reviews. Be it a new customer, an old client, a new offer you want to announce, or a client you want to remind, these emails have it covered:
The general review request
Just delivered your services/products to a client?
Time to send them a general email asking for a review.
Why?
When you send an email asking for a review right after you have delivered your services or products to someone, you get the opportunity to capitalize on your client's fresh experience and enthusiasm.
Prompt requests for reviews have a higher chance of getting you detailed and accurate reviews, as the details are still top-of-mind. Plus, your timing also shows your commitment to customer satisfaction and can lead to timely improvements and positive word-of-mouth if the client is satisfied with your services.
What to send, then?
Let’s start with something simple.
Here is a simple yet effective email you can send to get a review:
Hi [Add Your Client's Name],
I hope this message finds you well.
We wanted to take a moment to express our gratitude for choosing our company for [add the name of the product or service the client availed]. It has been a pleasure working with you, and we hope you are satisfied with our services.
Your feedback is incredibly important to us as we strive to continually improve ourselves and provide the best possible experience for our clients. We would greatly appreciate it if you could take a few minutes to leave us a kind review.
Your honest review will not only help us grow but also assist other potential clients in making informed decisions when choosing to work with us.
Please click the link below to share your thoughts and how it felt like to work with our team of experts:
[Add the Link to Add a Review]
Thank you in advance for your time and feedback. We look forward to working with you again.
Best regards,
[Your Full Name]
[Your Title]
[Your Company's Name]
[Your Official Contact Information]
Requesting a new customer for review
The importance of building rapport with a new customer cannot be understated!
Requesting a review via email, especially when working with someone for the first time, is crucial because it reinforces good rapport with your new client.
As a result, the positive feedback strengthens your relationship as well as increases the likelihood of future orders. More orders from satisfied clients translate into sustained business growth and a solid reputation.
Now, who doesn’t want their business to grow and skyrocket?
Most importantly, this proactive approach can also attract new clients for your company, enhancing overall success.
Here’s how you can request a new client for a review:
Hi [Add Your Client's Name],
Welcome to the [Add Your Company's Name] family! We're delighted that you chose us for [add the name of the product or service the client availed].
As a new customer, your fresh perspective is incredibly valuable to us and our team. We are committed to continually improving our services as well as customer support. As a result, your feedback can help us make sure that we meet your expectations and those of our future customers.
Would you please be willing to share your experience with us?
It will only take a few minutes, and your insights will make a big difference. You can leave your review by clicking on the link below:
[Add the Link to Add a Review]
Thank you for choosing [Add Your Company's Name]. We look forward to your feedback and are excited to continue serving you.
Best regards,
[Your Full Name]
[Your Title]
[Your Company's Name]
[Your Official Contact Information]
Requesting a long-standing client for a review
One of the most important rules of running a successful business?
Never forget your long-standing clients!
Requesting a review from an old client reinforces their trust and loyalty in you. In addition to that, their positive feedback strengthens your brand's reputation. As a result, you get sustained business growth and client retention.
Here’s what to send:
Dear [Add Your Customer's Name],
I hope this email finds you well. As one of our most valued and long-standing clients, having been with us for [Add The Number of Years] years, we want to express our sincere gratitude for your continued trust and loyalty to us at [Add Your Company's Name].
Your ongoing support and partnership have been fundamental to our growth and success. Our team always looks forward to working with you. We deeply appreciate the opportunity to serve you and are committed to delivering the highest quality of service and products. It's clients like you who inspire us to strive for excellence every day.
To help us continue to meet and exceed your expectations, we would be incredibly grateful if you could share your experience with us by leaving a review. Your insights are invaluable to us. Your feedback not only helps us improve but also reinforces the trust others can place in us.
Please take a few moments to share your thoughts by clicking the link below:
[Add the Link to Add a Review]
We understand that your time is precious, and we sincerely appreciate you taking a moment to help us. Your review will make a significant impact and will be cherished by our entire team.
Once again, thank you for your unwavering support and loyalty. We look forward to continuing to serve you for many more years to come.
Warmest regards,
[Your Full Name]
[Your Title]
[Your Company's Name]
[Your Official Contact Information]
The incentivized request for review
You gotta give something to get something!
That’s right!
Sometimes, in order to get a stellar review from someone, you need to offer them something in return. Plus, offering something like an incentive also ensures that the client comes back to you for more in the future.
Here’s an email for that:
Hi [Add Your Client's Name],
I hope this message finds you well!
Thank you for choosing [Add Your Company's name] for [add the name of the product or service the client availed]. We are committed to providing the best experience possible and would love to hear about your experience.
Your feedback is incredibly valuable to us and helps our team improve their services. To show our appreciation for taking the time to leave a review, we’d like to offer you a special reward.
Leave a review for our company on [Add the link to the review platform of your choice] and receive 10% off your next order with us!
Here's how you can leave your review:
1. Visit [Add the Link to Add a Review].
2. Share your experience of working with us.
Once your review is posted, simply reply to this email with a screenshot or link to your review, and we’ll send you a unique discount code for 10% off your next order.
Thank you for your time and support. We look forward to hearing from you!
Best regards,
[Your Full Name]
[Your Title]
[Your Company's Name]
[Your Official Contact Information]
Don’t want to send an incentive via email? Set up a meeting!
We all have clients that are way too important to send an email only.
So, how do you make sure to get a review from such clients while also letting them know how important they are for you?
It’s simple!
You set up a meeting with them.
Use a trusted platform like Calday and set up a quick 5-minute review meeting with a client to not only get the review you want but also tell them how much they mean to you by offering them an incentive.
The reminder for a review email
We all have had those clients who forget to write a review!
If you have a similar client who can be forgetful at times, then you need to have a reminder email ready at all times.
Just send them a soft reminder and ask them to write a sweet review for you before they forget again!
Here is a short, straightforward, and to-the-point email template that you can use to remind your clients about you and your services.
Dear [Add Your Client's Name],
I hope this message finds you well.
We wanted to remind you about the review opportunity for our [add the name of the product or service the client availed]. Your feedback is incredibly valuable to us. Our team needs to improve their service.
If you could take a few moments to share your thoughts, we would greatly appreciate it. You can leave your review here: [Add the Link to Add a Review].
Thank you in advance for your time and for helping us serve you better!
Best regards,
[Your Full Name]
[Your Title]
[Your Company's Name]
[Your Official Contact Information]
This email will not only remind your client but also bring you and your company back on their radar.
Sounds like a win-win situation to us!
Summing It Up
Let's sum it up!
Asking your customer for reviews through well-crafted and nicely-worded emails is a vital strategy for any business that wants to improve its customer satisfaction rate while driving its growth at the same time.
You can use these five effective email templates to engage your clients at different stages of their journey with your company. Be it a new customer, an old client, or a client who forgets to write reviews, these emails will get the job done.
Moreover, these requests will successfully capture fresh experiences, encourage feedback, and make sure that no review is missed. Therefore, use these emails to get testimonials that will reinforce loyalty and trust as well as help you build a solid rapport from the start (in the case of new clients).
So, don't waste your time worrying about reviews, and use these emails to get valuable insights to achieve continuous improvement, attract new customers, and foster long-term success.
Unlock the full potential of customer feedback today!