Your Instagram bio is your online elevator pitch nowadays!
Yes, it acts as a virtual business card that sets you apart from other brands and businesses. Crafting the best bio for insta that’s not just stellar but downright iconic is literally like assembling the Avengers in the Marvel Cinematic Universe. In other words, it requires the right mix of charm, wit, and a dash of superpower.
Or, let's look at the process of coming up with nice bio quotes for Instagram as having the Sorting Hat from Harry Potter on your head. It requires a lot of scrutiny and research.
You have to decide if you want to be relatable, like Chrissy Teigen’s cooking fails, or if you want to come off as aspirational, like Kim Kardashian’s latest business venture. If you want your bio for Instagram to look edgy like Billie Eilish or motivational like Jay Shetty, your bio on Instagram is your chance to tell the world what your brand is in just 150 characters.
Let’s take a look at how to make a good Instagram bio:
What Should Your Instagram Bio Do for You?
Before you start working on your Instagram description and making it do wonders for you, you have to determine what you actually want to accomplish for your business or yourself.
Here is a checklist for you to keep in mind when creating an interesting bio in Instagram for yourself. If the phrase for Insta bio that you came up with checks the following, then you are good to go:
- Does your Instabio highlight important information about your business and the category you are working in?
- Does it represent your personality, your style, as well as your voice perfectly?
- Is your selling proposition clear for your Instagram audience to understand what you are offering?
- Does your instag bio provide necessary contact information to your target audience in order for them to contact you?
- Does it include a call to action that makes people click on it and go to your website to fulfill an action such as making a purchase?
How to Write an Instagram Bio?
Here’s how you can come up with some of the best bio sentences for Instagram:
Include Relevant Keywords in Your Instagram Bio
As we have already established, a strong Instagram bio makes it easier to reach your targeted audience on Instagram.
So, including your company's name in your Instagram bio, as well as the search terms you want to be searched for, can take your IG bio game up a notch. Before you start writing an Instagram bio, spend some time using different tools and platforms to come up with a list of keywords you want your brand to be associated with.
For example, if you run an oil and gas company, you would want your brand to appear when your target audience searches for keywords related to the energy sector.
Or, let’s look at the example of this lifestyle influencer who goes by the name of Ashley Brittany Vasseur. Her target audience is mothers and people who are interested in content related to lifestyle. She has keywords like ‘home,’ ‘mom,’ ‘beauty hacks,’ and ‘Amazon finds’ in her Instagram bio to boost her account’s discovery on Instagram.
As a result, when people look up mom influencers or lifestyle influencers, her account shows up in the search results.
Do Not Forget to Add Hashtags to It
Hashtags are your shortcut to getting discovered by your target audience on Instagram. While Instagram’s algorithm changes every other day, the role of hashtags remains the same. They work as tags.
When creating a bio for your Instagram, keep the following hashtag-related tips in your mind:
- Make sure your hashtag is relevant to the content you want to share on your Instagram page as well as the vertical you work in.
- Do not use a huge list of hashtags in your Instagram bio.
- Make use of Instagram insights and use the data to find out which hashtags work the best for your band.
- Keep in mind that it’s better to reach a smaller but more dedicated audience for your brand than trying to target a huge number of people who are not even related to your industry and have no interest in what you post.
- You can also do a competitive analysis and see what hashtags your competitors are using for their posts as well as their Instagram bio.
- Moreover, you should also keep an eye on industry trends and famous influencers in your niche to see what hashtags they use on a regular basis.
Offer to Set Up a Meeting
The best way to create Instagram bio that is different from others and makes you stand out is by doing something that other people are not doing.
In other words, do not fall into bandwagoning.
So, what can you do?
You can offer to set up a meeting with your customer support team directly. By doing so, you can give a message to your target audience that you take your customers very seriously and are ready to get down to business, unlike other people in your niche.
You can use a credible meeting platform like Calday and add a link to your Instagram bio that takes people to a landing page where they can set up a meeting with you.
Thus, when creating an Instagram bio, put down a meeting link in the ‘stuff to put in your bio on Instagram’ list.
Take our word for it: this is one of those Instagram bio ideas that not everyone can come up with.
Add a Link to Your Bio
If there is one thing all good Instagram bios have in common, it is a link to a website or blog. Adding a link to your website, a specific landing page or specific products can help you lead your target audience to those pages. As a result, your social media CTR, as well as your website traffic, will increase.
The link may increase audience engagement, lead generation, conversions, and sales chances by directing traffic to your client's pertinent pages. Moreover, you can make the purchase process easier with the use of an Instagram profile URL.
Here is an example of Christine Hendricks who has added her Spotify link to her Instagram bio:
For example, customers can click on your Instagram bio URL to see your product catalog website after viewing your profile and reading your post about a new product. It encourages customers to make purchases by facilitating a smooth shopping experience.
In the Instagram bio of your business, you can also include links to your other social media accounts or your multiple websites. However, IG only allows you to add one link, so you will have to use a third-party platform such as LinkTree.
Make Sure It Is Easy to Read
It should go without saying that you should use as plain a language as possible in your Instagram bio. All great Instagram bios are super easy to read.
Avoid becoming bogged down in technical terms or industrial jargon. Your message will be better understood by people if your language is simple, intelligible, and clear. Apart from your choice of words and sentence structure, experimenting with the design of your bio is worthwhile, particularly if you have a lot of information to share.
Here’s how Washington Post Jobs’ Instagram makes it easy to read all the information by segregating it:
Your bio becomes easier to read and scan when you use line breaks and lists. In addition to that you can use emojis as bullets to make the text easier to read by including visual cues.
Lastly, keep in mind that white space is your best pal. Information can easily overflow Instagram business bios. Don't be afraid to use white space to make your bio easy to read. It offers visual breaks that aid in content separation and give your business profile a polished, well-organized appearance.
Enter Your Personal Information, Tone of Voice, and POV
When creating an IG bio, don't forget to provide the best and most accurate information about yourself.
Start with your personal details. This includes the vertical you want to focus on, the clients you want to target, your greatest achievements, your location, and where your audience can find you.
Then, focus on the tone of your voice. It is important for you to determine how you want your bio on IG to sound. You have to decide if you want the insta quote for bio to sound witty, funny, sarcastic, or serious. The tone of voice in your bio will play an instrumental role in how your audience perceives you and your brand.
Lastly, you need to decide if you want your i.g bio to be written in the third person or the first person. First-person bio captions for Instagram are becoming increasingly popular instead of third-person sayings for Instagram bio. They come across as more intimate, which contributes to the know, like, and trust factor that your bio helps you establish.
Therefore, choose wisely!
You Must Add a Call to Action (CTA)
Once you have the best quotes for Instagram bio shortlisted, you also need to determine what else you need to put in your bio. When deciding what to put in your Instagram bio, do not forget a call to action.
Calls to action direct your visitors to do something that will benefit your business. This action can include anything from getting people to check out your latest post on a social media channel to getting them to visit your website.
Do not underestimate the power of a well-placed call to action because it can drive traffic to your website, increase your sales, and boost your engagement on Instagram. There are multiple types of calls to action that you include in your Instagram bio based on the action you want your audience to take.
Here is a list of some CTAs that you can use:
- Visit Our Website
- Check Out Our Latest Post
- Sign Up for Our Newsletter
- DM for Collaborations
For instance, Advance America’s insta bio says ‘Follow us for money tips’
When adding a CTA or when creating one yourself, remember to be very specific, use action words like “shop,” “discover,” and “learn,” create urgency by using terms like “Limited Time Offer” and “While Supplies Last,” and be creative.
A good Call to Action in an instabio acts like a signpost that guides people coming to your profile to their next destination, whether it’s your website, an online shop, an article, or another social media platform. So make your bio very clear, engaging, and most importantly, actionable.
Lastly, Keep Updating Your Bio Regularly
Maintaining an up-to-date Instagram bio guarantees that your followers are aware of the most recent information and updates regarding your products, events, contact information, services, etc.
You never want potential customers to land on a 404 page after clicking on Instagram bio link. It has the potential to destroy a user's perception of your brand and erode their faith in your company. Thus, make sure everything on your Instagram bio is up to date and relevant by updating it often.
It is important to keep your Instagram profile up to date in any other places you publish or mention them, including your Notes, Stories, and other social media posts and pages.
Conclusion
Creating the best Instagram quotes for bio might seem like a small detail, but it is a very powerful tool that you cannot ignore. Your Instagram bio data can help you express your unique identity and attract the right followers for your brand. By blending creativity, authenticity, and a touch of your personality, you can make your Instagram bio shine brighter than the Hollywood star on an Oscar night.
Ultimately, a compelling Instagram bio will engage users and spark a discussion, which will grow your brand's fan base and increase its loyalty.
There could not be a more perfect win-win situation than this!
So go ahead, change Insta bio, tweak those 150 characters, and watch your analytics soar to new heights.